Category Archives: advertising

Bud Light Super Bowl Ad Remediates “Lost” TV Series

Get the Flash Player to see this content.

var params = { allowfullscreen: “true”, allowscriptaccess: “always”, wmode: “transparent” };
var attributes = { id: “longtail”, name: “longtail” };
var flashvars = {
image: “http://www.contentmag.net/media/screenshots/budlightlost.png”,
file: “http://www.contentmag.net/media/movies/budlightlost.mp4″,
type: “video”,
backcolor: “374F3D”,
frontcolor: “ffcc66″,
lightcolor: “ffff7a”,
width: “400″,
height: “390″,
controlbar: “bottom”,
playlist: “none”,
skin: “http://www.contentmag.net/wp-content/plugins/flash-video-player/skins/stylish/stylish.swf”,
autostart: “false”,
bufferlength: “1″,
displayclick: “play”,
icons: “true”,
linktarget: “_blank”,
logo: “media/logos/CMlogo.png”,
mute: “false”,
quality: “true”,
repeat: “none”,
resizing: “true”,
shuffle: “false”,
stretching: “exactfit”,
volume: “90″,
aboutlink: “http://www.longtailvideo.com/players/”
};
swfobject.embedSWF(“http://www.contentmag.net/wp-content/plugins/flash-video-player/mediaplayer/player.swf”, [...]

REMEDIATION: The Simpsons Coca-Cola Commercial

Get the Flash Player to see this content.

var params = { allowfullscreen: “true”, allowscriptaccess: “always”, wmode: “transparent” };
var attributes = { id: “longtail”, name: “longtail” };
var flashvars = {
image: “http://www.contentmag.net/media/screenshots/burnscoke.png”,
file: “http://www.contentmag.net/media/simpsonscokead.mp4″,
type: “video”,
backcolor: “374F3D”,
frontcolor: “ffcc66″,
lightcolor: “ffff7a”,
width: “400″,
height: “390″,
controlbar: “bottom”,
playlist: “none”,
skin: “http://www.contentmag.net/wp-content/plugins/flash-video-player/skins/stylish/stylish.swf”,
autostart: “false”,
bufferlength: “1″,
displayclick: “play”,
icons: “true”,
linktarget: “_blank”,
logo: “media/logos/CMlogo.png”,
mute: “false”,
quality: “true”,
repeat: “none”,
resizing: “true”,
shuffle: “false”,
stretching: “exactfit”,
volume: “90″,
aboutlink: “http://www.longtailvideo.com/players/”
};
swfobject.embedSWF(“http://www.contentmag.net/wp-content/plugins/flash-video-player/mediaplayer/player.swf”, [...]

MyTouch 3G Boasts Applications, Personality

In T-Mobile’s new ad for their MyTouch 3G (with Google) model, Molly Shannon and other SNL alumni show off a few of the handset’s entertaining applications.
What I want to know is, what is that application with the moving green/monster-like mouth that Molly Shannon holds in front of her face?

Classic Video: Billy Mays Drives Thru McDonald’s

The world’s greatest pitchman Billy Mays gets a deal at McDonald’s. May he rest in peace.

First Movie Ever Made Now on YouTube

Thomas Edison – “Kinetoscopic Record of a Sneeze”
It comes from the Library of Congress’s YouTube Channel. Unfortunately, the Library of Congress is being really protective of this content, disallowing commentary and assuring quick takedowns of re-posts. Anyway, you can see it HERE.
Read this WIRED ARTICLE about it too…

Go Vote, I Mean Buy Asher Roth’s Album

A star-studded campaign encouraging YOU to go vote, I mean, to go buy Asher Rother’s album Asleep in The Bread Aisle, this Monday, 4/20. Clever… REEE-MMIIIIXXXX!!

Capitalizing on the Bailout

I just saw this Domino’s commercial featuring Domino’s CEO Dave Brandon, who claims to be ‘bailing out’ the American people by offering us pizzas and toasted sandwiches for $5. Of course, it’s not the first ad I’ve seen that plays off of the tough economic times our country is facing, but in this case, it [...]

Kanye West’s Role on The Cleveland Show

Kanye West will continue his foray into new media projects by doing the voice-over for an animated character on “The Cleveland Show,” which is a spin-off of the Cleveland Brown character in the popular FOX series “Family Guy.”
West’s character, Kenny West, will be a rapper on the show. I’ve heard that the Brown’s neighbors will [...]

A Call for Innovation in Online Video

The medium is the message, as Marshall McLuhan famously wrote. And as Naj Kidwai writes, “the content IS the ad.” With online video being so accessible and easy to produce, personalization in advertising is more achievable than ever before…
Read the whole story here.

CBS: March Madness Digital Ad Sales Up 30%

Looks like CBS’s $6 billion purchase of 11 years’ worth of 89 NCAA properties might pay off. Props to CBS for selecting new media rights as one of the 89 items they bought back in 2002, when no one was really [...]

RSS for Posts RSS for Comments